The Future

*Example of E-commerce*

Apple Inc.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. It is a Business-to-Business type of e-commerce.

Strengths:

  • Defaults
  • Hardware Integration
  • Privacy
  • The App Store

    • Weaknesses:

  • Limited Reach
  • Services
  • Data
  • Developers Economics

    • Opportunity:

  • The Internet of Things market is expected to grow significantly over the next decade

    • Threat:

  • Intensifying competition puts pressure on Apple’s market share, revenue and profits